Rough Designs Logo

For some time now I have wanted to be able to create a professional logo for my company but haven’t had the ability to do so but with my newly found confidence in photoshop I decided to give it a go.

I already had an idea of what I wanted it to look like, here is my hand drawn version:

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So my starting point was to find a text that suited the style of my upcycled and handmade crafts company and as none of the pre installed fonts were right I decided to look online. I found a website where I could download various font packs and looked for a section for ‘free commercial use’ fonts so that I was legally allowed to use it in all my advertising.

There was an endless amount available and I downloaded quite a few to see how they worked when spelling ‘Rough Designs.’ some didn’t have capitals and some were all capitals, others were exactly what I wanted but didn’t show the name clearly enough. Eventually I settled on ‘Beautiful World’ which is a scruffy looking font that comes all in capitals.

At this point I decided to change the logo from just saying ‘Rough Designs’ to the website ‘www.roughdesigns.co.uk.’ I wanted to use the logo on canvas bags and other advertising so it made sense to show the web address.

Now I needed to find a border, inspired by the image by Terry Winters that I came across when looking at the formal elements, I considered various methods in which to do this. I liked the hazardous, carefree style of Winter work but wanted to maintain a professional look and so opted to download a boarder that reflected a similar style. Eventually I found this ‘Brushed Boarders’ pack.

brushedborders_3001

I may have download items to use in this instance but this is still something I wouldn’t have know to be possible before. My end result is something I have been trying to create for a long time now and so am very happy to finally have achieved this.

roughdesigns screen print

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Bake Sale

I was eager to get involved in fundraising within the college as soon as possible and so I decided begin by arranging a bake sale. Luckily I have plenty of cupcake images from advertising my cake stands that I sell as part of my crafts company. My selected image was chosen due to it’s excellent depth of field as well as the placement of the cake stand on the right hand side which left space for the writing on the left.

So I added the text and arranged it so that it fitted nicely, making some text larger to appear more eye catching and giving it an outline. I then decided to graduate the colour of the text going from light to light, this way all the text was visible enough against the background which also went from light to dark.

Although again this wasn’t the most adventurous or complex task I am feeling more and more confident with photoshop each time I use it.

Student Union Campaign

As raising money for charity is something that I am quite passionate about I decided to put myself forward for the position of Charities and Fundraising Officer as part of the Students Union. As part of elections I had to campaign for votes and so decided to use photoshop to create a poster for this. I wanted to make it relevant to charity but for a while I couldn’t think of anything I could use until I googled pictures of ‘charity’ and came across a picture of a collection bucket. It said on the lid ‘Please give generously’ which I thought would fit with my campaign if i changed it to ‘please vote generously’ and so I had my starting point.

I had a look through the carious images to try and find one to meet all my criteria. I couldn’t pick one that was too distinctively linked with a charity as I didn’t want to annoy anyone, it had to be a large file size to look good enough on an a4 poster and it had to be held at the right angle in order to look right.

Eventually I found this:

It was a large size, front on and wouldn’t be too reconisable as to what charity it supported (which isn’t so good for the charities brand recognition.)

So I needed to add my own text, for this I used the spot healing brush tool (which is my new favourite tool!) I used it to disperse the original text leaving it clear for me to add my own.

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I was originally going to leave some of the original writing but it didn’t look right compared what I had added so I just text boxes to add three sets of writing. The centre one has had the arc style added in wrap text to make it more interesting.

Charity Box

And so as you can see this is the finished result. With more time it could have been done to a better standard but I think it was quite effective considering the small amount of work and tools needed.

Introuduction to Photoshop

I was really looking forward to working with Photoshop as it is something I have been eager to learn about for sometime now and can see it being and integral part of my future work. I felt that the way it was shown to us, taking us through various tools step by step by constructing a potato head, was a good way to get to grips with the program and gave me a lot of confidence to expand on that in the near future.

After opening up a file of a potato we were shown how to remove the background with the aid of the magic wand tool:

Magic wand tool > click background > shift and click for more background > edit > fill > background > color > white

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And then just for fun I chose pattern instead of color and jazzed it up

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Next we had to add eyes to our potato so we opened up the file with the eye image in

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To get the eye ready to place on the potato we had to use the crop tool:

Crop > click and drag to the right size

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No we had to select the eye:

Magic wand > click background > shift and click around the eyes circumference > select > inverse

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Then to get the eye onto the potato:

Move tool > drag up to file with potato

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Then we adjusted the size and rotation:

Edit > free transform > use arrows to modify eye

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To duplicate:

Free transform > right click > copy > exit free transform > paste

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Now for the nose, as we were taking the nose away from the moustache which had detail to it we couldn’t just use the magic wand tool, instead we had to use the quick mask tool:

Command and + to zoom for more accuracy

Quick mask > paint brush > brush over area to be selected > unselected quick mask > area will be selected

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Then as we did for the eye we use the move tool to get it onto the potato

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Then we used free transform to make it fit. To get a mouth we searched through Google images and picked the one we wanted and used the magic wand and move tool to get it onto the potato

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Then repeated what I had learned to add a hat…

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And then a body…

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Overall I enjoyed the session and am looking forward to using what I’ve learned as well as developing my knowledge to complete more complex tasks.